I went to the RSPB's web site to try and identify one of them. I thought it had a nice banner area at the top showing random pictures of birds, but then realised that they aren't random; if you're looking at information on swans, for example, then the pictures (all very high quality) are of swans, etc.
Subtle but impressive.
URL for the bird identifier is http://www.rspb.org.uk/wildlife/birdidentifier

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